Client work · B2B services
P Square Services
A hospitality consulting and recruitment firm whose website has to prove credibility to businesses and list live vacancies to candidates — two audiences, one site.
The client
P Square Services works both sides of the hospitality industry in Cyprus: consulting for businesses, and recruitment for the people who staff them.
That makes their website unusual for a services firm. It has to convince a hotel owner that this is a serious partner, and simultaneously be the place a chef looking for work actually finds a job.
What they asked for
A professional presence covering what they do, who they work with, and who they are — plus job listings that change as often as recruitment does, without the office having to ask for a website update every time.
What I delivered
- Dynamic job listings backed by Firebase, so vacancies are data rather than hard-coded pages.
- Service offerings laid out for the business audience.
- Trusted partnerships, which in this industry do more persuading than any copy would.
- Team profiles, because consulting is bought from people, not from companies.
- Multi-channel contact, meeting candidates and clients wherever they already are.
- SEO structure across the site.
The decision that shaped it
Vacancies as data, not as pages
A recruitment firm's listings are its most perishable content. If publishing one requires a developer, the site is out of date within a fortnight and candidates stop checking it — which quietly removes the entire reason a recruitment firm has a website.
Cost: a data-driven listing section is more to build up front than a page per job, and it only pays back if the client actually uses it.
Two audiences, one hierarchy
Rather than splitting the site into a business half and a candidate half, the structure leads with credibility — services, partners, team — and keeps vacancies one clear step away. Businesses read down; candidates go straight there.
The result
Live at psquare-services.com, with the firm publishing its own vacancies.
Working with Constantinos on the PSquare project was a pleasure. His technical expertise and attention to detail brought our vision to life. The website is visually stunning, highly functional, and he delivered beyond what we expected.
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