Client work · Real estate
Serina Homes
The new website for Serina Elite, four villas in Mesoyi, Paphos. Black and gold like the logo, simple, and built around one project.
The client
A real estate, construction and development company in Paphos, building since 2006. Its current project is Serina Elite: four ultra-modern villas in Mesoyi, each with a private pool and a roof garden.
The old website still listed projects that were not hers. The new one had to put Serina Elite first and leave everything else out.
What they asked for
A more modern site, only the Serina Elite project, a separate page for past projects, the new photographs, contact details with Facebook and Instagram, and gold with black like the logo. Above all: simple.
She also sent three sites she liked, so the design was built from those references and from the logo itself rather than from a template: wide, widely spaced type taken from the lettering of the logo, a gold-on-black opening, and lighter ivory sections so the page never feels heavy.
The constraints that mattered
- The villas are not built yet — every image is a computer-generated render, so the site says so under the gallery, and it shows nothing the renders do not show.
- Only her renders — when she pointed out that older images showed pools that had since changed, the site moved onto the thirteen renders she sent and nothing else.
- One office number on the page — the published line is forwarded, while WhatsApp lives on a different mobile.
What I delivered
- An opening that moves: the renders turned into slow, looping video where only the water, the plants and the sky move, and the logo drawn in piece by piece.
- A villa viewer for A1, B1, B2 and A2: plot, bedrooms, bathrooms and roof garden, the three floor plans of each villa, and a Sold mark on A1.
- A gallery of exteriors and interiors that opens full screen, and a strip of renders that slides sideways as you scroll.
- A past projects page with Serina Heights in Agios Athanasios and the Skarfos Stone Villas, each with its own photo set.
- Direct contact: call, WhatsApp, email, Facebook and Instagram, with the location on a map.
- Checked at 17 screen sizes, from a 320 px phone to a 2560 px monitor, with the animation switched off for visitors who ask for reduced motion.
The decisions that shaped it
No contact form
The first version had an enquiry form. She asked for it to go, so every enquiry now reaches her directly: a call, a WhatsApp message or an email, one tap away from every villa.
Cost: there is no structured record of enquiries. Each lead lives in her phone or her inbox, and that works because she answers them herself.
WhatsApp to the mobile, the office number on the page
The number on the site is a forwarded line. The WhatsApp button opens a chat with her mobile instead, with a short message saying it came from the website, while the number visitors see stays the office one.
Cost: two numbers to keep in step. If the mobile ever changes, the site has to change with it.
The result
Live at serinahomes.com.
Renders and floor plans by the client. Design, motion and build by me.
Have a project in mind?
I take on client websites, web apps, and product builds across Cyprus and Greece.